There is no better way to learn fashion than to study it in prestigious fashion schools and by gaining a multitude of work experience in popular fashion hotspots such as London, Milan, USA and Asia, which is what the founder Yacob Alali accomplished before creating his own brand.

Yacob Alali, a rising Kuwaiti brand, was founded in 2018 and has one simple objective: to create minimalistic designs that are comfortable and versatile. Fashion and style are not just the way the clothes look but also how they feel on each unique and individual body. Yacob Alali offers Female and Male clothings, from Couture, Ready-To-Wear and to Casual daily wear.

We hold every one of our items to the highest standard and don’t believe in damaging our beloved planet for the sake of fashion. This is why we ensure using ethically sourced and eco-friendly materials to produce our clothing sustainably.